FORMULA DIRECTION LIBRARY

Ingredient directions for your next brief.

The company-supplied workbook is organized into three formulation sections: shampoo, conditioner & hair mask, and scalp care liquid.

3 formulation sectionsShampoo · Conditioner & Hair Mask · Scalp Care Liquid
Direction libraryUse as a starting point for a project brief
Exact formulaConfirmed per SKU and target market

What is in the library?

01 / HAIRCARE

Shampoo

Cleanse and scalp-fresh directions with surfactant, conditioning and sensory choices.

View shampoo range →
02 / HAIRCARE

Conditioner & Hair Mask

Rinse-off conditioning directions for smoothness, softness and damaged-length care.

View conditioning range →
03 / HAIRCARE

Scalp Care Liquid

Targeted scalp-care directions with light, leave-on sensory options.

View scalp range →

How we use it

  1. Choose the product role and destination market.
  2. Match the formula direction to texture, fragrance and pack.
  3. Review the exact INCI, active levels, safety data and claim wording for the selected SKU.
  4. Approve the sample and project-specific documentation.

This library does not claim a fixed number of finished formulas, an exclusive formula count or a guaranteed stock list. Ask Liam for the current formula options for your selected project.

Request formula options →
PUBLIC MARKET BENCHMARK

Separate supplier claims from your project facts.

A public third-party company profile for Guangzhou Runyan Cosmetics reports 10,000+ mature formulas. This is a market reference only, not an AURVONX or Zhengutang formula count; request direct confirmation before using it in a commercial comparison.

View the public profile →
FORMULA RECORD

What a formula option includes before sampling.

Technical file

INCI direction, texture target, fragrance preference, colour, pH range and packaging compatibility.

Commercial file

Product role, target customer, usage story, pack size, MOQ assumptions and price-positioning inputs.

Approval file

Sample revision notes, artwork copy, required documents and market-specific review questions.

Use the library to shortlist a direction; the approved SKU file is created after the project brief and sample review.

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