One conversation for product selection, formula direction, packaging and order planning.
Shape a focused assortment around your audience and brand presentation.
Discuss ingredient preferences, texture, fragrance and product positioning.
Explore bottles, jars, tubes and coordinated collection packaging.
Because Huanyue grew from cross-border e-commerce, we understand that a startup brand is solving more than a factory brief. You are choosing the first products, building a position, preparing launch content, controlling cash flow and deciding what to develop next.
We can discuss those decisions with you, share practical experience and coordinate the product work around your commercial plan. The final formula, quotation, documents and production scope are confirmed for each project.
Choose the first products around a clear customer need.
Turn product benefits and routines into usable sales talking points.
Use customer and channel feedback to guide replenishment decisions.
Extend the range when the first products have a clear role.
Send your selected product codes, destination country, estimated quantity and packaging preferences. Liam will help organize the next steps.
Start your project →| Stage | We coordinate | You approve | Output |
|---|---|---|---|
| 01 · Brief | Market, audience, price and product role | Hero SKU and target quantity | One-page project brief |
| 02 · Formula | Ingredient direction, texture, scent and claims | INCI direction and sample notes | Sample specification |
| 03 · Pack | Container, decoration, carton and compliance copy | Artwork and pack proof | Approved packaging route |
| 04 · Pilot | Sample review, stability and documentation checklist | Sample acceptance | Production-ready file set |
| 05 · Order | MOQ, lead time, inspection and shipment plan | PO and final proof | Confirmed production schedule |
| 06 · Growth | Content angles, replenishment and next SKU | Launch feedback | 90-day range plan |
Brief: a new e-commerce brand wants a skincare hero product with a clear routine extension.
Decision: start with one brightening serum, one barrier cream and one hydration set; keep the first order within the channel’s cash-flow plan.
Execution: align claim language, texture, pack, content angles and replenishment trigger before production.
Learning: sales feedback determines the next SKU instead of adding a large range before product-market fit.
Start with a signature product, a routine set or an extended collection. Our catalogue covers 75 product types, with formula directions customized around your audience, target price, texture, fragrance and destination market.
Share your shortlisted products, estimated order quantity and launch channel. We coordinate sample selection, brand presentation and the specification required for a project quotation.
A product type is a starting point, rather than a single fixed formula. Discuss active ingredients, texture, fragrance, colour, performance objectives and target cost. Skincare, haircare and styling are our main strengths; additional beauty categories can be evaluated with our manufacturing partner.
The development route includes an agreed brief, sample review, formula specification and packaging compatibility review. Final INCI, substantiation and market documentation are agreed for the selected formula.
Explore Formula Directions →Explore bottles, tubes, jars, pumps, labels, cartons and coordinated collection packs. Choose capacity, material, closure, finish and decoration to fit your sales channel and brand positioning.
Before production, review dispensing, filling compatibility, artwork, label information, transport protection and sample approval. Container selection, tooling, minimum order quantities and delivery schedules are confirmed in your quotation.
Discuss Packaging Options →